Event Sponsorship Tips, Guides, and Resources

Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Sponsors want access to their target customers – aka your attendees. Meanwhile, you may need partners to come alongside and provide funding or incentives to enhance your event. You can show sponsors how they can easily reach potential customers through your event rather than online with digital marketing strategies.

The COVID-19 pandemic has changed how events are held, and virtual gatherings are showing sticking power. Rising inflation is also affecting how sponsors reach their customers, and the growing costs for event creators make event sponsorship a more attractive option than ever.

To help you win and renew sponsors, we’ve created a guide to our pieces on event sponsorship. Check out the articles for event sponsorship tips and resources to learn:

  • What sponsors really want from your event
  • How to price your sponsorship assets for profit
  • How to craft and email your sponsorship proposal

How you can benefit from a sponsorship

Learn more about event sponsorship levels and benefits beyond helping to offset the cost of your event. Use these informative guides to find out how sponsorship works and get tips that will help make your partnership successful.

The 12 Best Ways to Win (and Retain) Event Sponsors

Sponsors add an important revenue stream to your event. Our 10-step guide provides you with a framework for securing the right sponsors and making sure they’re willing to collaborate with you for more than just one event.

Creating Sponsorship Revenue for Virtual Events

There are plenty of sponsorship opportunities with virtual events. In this piece, we show you how to keep sponsors happy during your virtual transition.

Every year brings new changes and event sponsorship trends, so how do you know which ones are a good fit for your event? This handy guide contains event sponsorship tips that will help make yours a success. Along with tips on how to secure the right sponsors, the guide will also show you how to build and nurture a long-term relationship.

Ideas for sponsorship

Who you choose as sponsors often determines whether your attendees have a positive or negative experience at the event. Your sponsors not only fund the event but also help improve your guests’ experiences. You want to attract key sponsors, but it’s not always easy to get their attention.

10 Types of Event Sponsorship Packages Big Brands Love

This guide includes 10 creative event sponsorship ideas that will help you stand out from other event organisers. It includes activities that meet your sponsors’ needs and improve your attendees’ experience at the event.

The New Rules of Event Sponsorships

Event sponsors give you the resources you need to take your event to the next level. Using practical examples and expert advice, our guide shows you how to find the right sponsors for your event, collect the most important event data, and evaluate sponsorship success.

Food and drink

Most events provide food and drinks to attendees, even ones that only last a few hours. Providing refreshments helps your guests relax and gives them a chance to mingle. While you don’t want to skip this step, the cost can be prohibitive – that’s where your sponsors can help.

11 Tips for a Successful Food and Drink Event Partnership Proposal

Find some of our best event sponsorship tips for your food and drink event here. This guide will have you finessing your pitch and creating a sponsor-friendly narrative for your event in no time.

Templates, communication tips, and marketing

Communicating with sponsors may seem easy – you fire off an event sponsorship email and wait for the sponsors to respond. But what you include in your event sponsorship proposal letter often determines your likelihood of receiving a positive response.

The Ultimate Guide to Securing Event Sponsorship

Find tips for creating a successful proposal and cold email campaign, as well as some brilliant event sponsorship ideas.

8 Sponsorship Letter Templates to Hook Event Sponsors

Start your event sponsorship outreach with a letter. This guide comes with eight event sponsorship letter templates to fit almost any event idea, helping you to create and maintain a solid relationship with your sponsors.

4 Marketing Strategies that Spotlight Sponsorships

Securing sponsors is an effective way to boost revenue, and it can also help you reach a broader audience for the event. This guide will help to maximise the return on your event and ensure your sponsors get the most out of the partnership.

How To Write a Successful Event Sponsorship Proposal

To help guide you through the creation of a great event sponsorship proposal, we’ve compiled an event sponsorship template with a completed example.

Check Out Our Event Sponsorship Tips

Eventbrite has the tools you need to attract your ideal sponsors. Whether you’re looking for marketing strategies or need help creating a compelling sales pitch, we have guides designed to help make your event a roaring success.

Learn more about how Eventbrite can help your event to succeed.

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